Specialist search engine optimization - if you want people to find your website, making it search-engine friendly is essential.
SEO is a complex art. You’ll usually get the best results if your site has been built with optimisation in mind, so this is what we do.
There are good methods and bad methods of optimisation. In line with our ethics, we only use good ones. Using the bad ones can also get you blacklisted by Google, which is definitely worth avoiding!
Googleability
Google is by far the most popular search engine, so we focus mainly on getting good rankings for our clients’ sites there. We keep up-to-date with Google’s rules and monitor each website’s visitor statistics throughout the year so we can continually improve their optimisation. Please feel free to get in touch for details of how some of our clients’ sites are doing at the moment. Also, it’s not just about Google. We optimise for all the major search engines, to maximise the chances of your target audience finding your site.
Keyword analysis
One of the most important aspects of SEO is deciding the right search terms to optimise your site for. Two similar keyword phrases may have very different popularity and competition rates, so we’ll analyse the data to work out which keyworks are most likely to yield the best results.
On Page
Every line of code matters, and from the first moment we build the website to be search engine accessible in every way. This includes metadata, headings, keyword rich content, and smart labelling and linking techniques. You can rest assured that all this is being done behind the scenes with an expert eye and attention to detail.
Off Page
Like in real life, becoming popular is all about networking. You can build links by impressing other webmasters with your quality content, joining a range of relevant directories and geographically optimizing your presence. We can give you advice on this, or just take over the whole campaign.